Our SMSF and business awards
Looking for advice you can trust?
When considering a self managed super fund provider, we believe experience counts.
We’ve been providing award-winning service for more than 30 years, and our ongoing industry recognition is testament to our commitment to providing exceptional quality advice and service to clients.
Here are some of our more recent accolades.
Australian Business Award 2018
ABA100 Winner for Service Excellence
We are proud to have been recognised for the third successive year as an ABA100 Winner for Service Excellence in The Australian Business Awards 2018.
This award recognises our proactive approach to supporting clients and upholding our industry-leading service standards in a dynamically changing superannuation environment.
Australian Business Award 2017
ABA100 Winner for Service Excellence
We stand behind the belief that the number one way to service clients is through education and self-empowerment. As such, this award recognises our commitment to service in helping our clients make informed financial decisions at every life stage through a wide range of support mechanisms including the Wise program, education seminars, investor conference, workshops, ongoing communications and more.
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Blue Ribbon Award
Best SMSF Advice House 2016
This is the fourth time Dixon Advisory has been recognised as Best SMSF Advice House. ‘Dixon’s main competitive advantage is that it offers a comprehensive solution to the self-managed super fund member. Some competitors (who are better resourced but not quite as experienced) have the capacity to provide readers with a similar level of service, however they charge at least double for providing what they call "personalised" – but is, in fact, mass market – financial and investment advice on top of their comprehensive SMSF administration services’.
(Excerpt from The Australian Financial Review, August 2016)
Australian Business Award
Service Excellence 2016
We received this award in recognition of achieving outstanding exceptional client service and, in particular, recognising our Wise financial education and networking program, which is designed to foster community and peer support among our female clients. The program involves interactive learning and networking forums, including workshops specifically designed to encourage a community and conversation for wise financial decision making.
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Blue Ribbon Award
Best SMSF Advice House 2015
Dixon Advisory won the inaugural Blue Ribbon Award for Best SMSF Advice House for ‘its experience in a dynamic sector and its ability to provide an end-to-end solution for investors who want it’.
Smart Investor considers Dixon Advisory to be, ‘without question a superior choice for investors seeking a fully integrated advice partner as they look to build their retirement savings’.
(Excerpts from Financial Review Smart Investor Magazine, September 2015)
Financial Review Smart Investor
No. 1 SMSF Provider 2015
Dixon Advisory achieved No.1 in the category of Best SMSF Integrated Advice and Administration by AFR’s Smart Investor. Over 50 SMSF providers were assessed against criteria that included time in business, number of SMSFs managed, costs, technology, funds under management, and service and investment flexibility.
Australian Business Award
Service Excellence 2014
The Australian Business Award for Service Excellence recognises organisations that have achieved outstanding results through initiatives that demonstrate leadership and commitment to service excellence.
Dixon Advisory offers a fee-for-service model in an industry that predominantly charges commissions. This award recognises the pioneering work the firm has done in removing commissions from insurance and mortgage advice to ensure clients receive quality advice that is tailored to their needs and in their best interest.
Australian Business Award
Service Excellence 2013
For the second consecutive year, Dixon Advisory has been recognised as an industry leader as 2013 Winner of the Australian Business Award for Service Excellence. The Award recognises organisations that have achieved outstanding results through initiatives that demonstrate leadership and commitment to service excellence.
Australian Business Award
Service Excellence 2012
Dixon Advisory has been recognised as the 2012 Winner of the Australian Business Award for Service Excellence. The Australian Business Award for Service Excellence recognises organisations that deliver outstanding customer service.
Australian Business Award
Best Consumer Product 2011
Dixon Advisory has been recognised among Australia’s most innovative organisations, winning the Australian Business Award for Best Consumer Product of the Year in the 2011 Awards.
Financial Review Smart Investor
No. 1 SMSF Provider 2012
For the second year in a row, Dixon Advisory has achieved No. 1 ranking in the Financial Review Smart Investor SMSF administration platform survey.
Financial Review Smart Investor
No. 1 SMSF Provider 2011

The 2011 survey ranked Dixon Advisory the best of more than 50 SMSF administrators, recognising us as being leaders in the industry, based on a detailed assessment of a broad list of superannuation services.
Read the Financial Review Smart Investor article.
Rainmaker Excellence Awards
Best Website of the Year 2011 (Financial Planning)

The 17th Annual Rainmaker Awards recognised individuals, teams and organisations in the wealth management industry who have achieved excellence in sales, marketing and business development. Dixon Advisory won the award for its corporate website, which was relaunched with a new design, improved navigation and an exclusive client-only area called ‘My Dixon’ in November 2010.